Europe’s leading fashion retailer
What was the challenge
This case study focuses on a multinational fashion retailer that faced challenges related to the digitization and development of e-commerce. The company had to scale its online sales platform quickly while ensuring that its operation remained efficient and customer-friendly. This required finding, hiring, and implementing frontend programmers into the project. We stepped in to help by providing specialists with engineering education and experience in agile technology project management methodologies.
About the Client
Our client is a large fashion retailer that offers high-quality fashion products for men, women, and children. The company is known for its affordable prices and its focus on sustainability and responsible sourcing. It has stores in several countries in Europe, including Germany, Belgium, and the Netherlands, and has also expanded globally to Asia and Latin America.
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Number of employees: over 50000
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Annual revenue: 8bn USD
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Physical locations: 1400 stores in 18 countries
Needs and Problems
In recent years, there has been a huge increase in the demand for digitization services in the clothing industry. Having an online store is now a crucial aspect of running a successful fashion business. However, building a user-friendly online platform that can handle a large volume of orders and data flow is a complicated process.
Our client, one of the largest multinational fashion retailers, had to scale its online sales platform quickly without disrupting its operation and without discouraging customers. The real challenge was to effectively find, hire, and implement frontend programmers into the project without making any mistakes.
Enhancing fashion e-commerce
How did we do it?
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By improving the efficiency of our searching tools
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By enhancing customized product recommendations
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By optimizing the overall user experience
Technologies our developers used
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React.js
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Node.js
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GraphQL
What we did
Solution
Bitnoise engineers were tasked with building and improving the functionality of the online store, especially in the area of searching and displaying information about products. Our extensive experience allowed us to work not only on the frontend but also on the full range of work from front to backend and configuration.
Results
Bitnoise effectively responded to the customer's needs related to the challenges posed by digitization and the development of e-commerce. By providing professional engineers with knowledge of frontend and backend technologies and architecture, we helped the client to meet the most stringent customer requirements. The result was a platform that can efficiently handle a large daily volume of orders and meet the challenges posed by marketing and tool users.
Some of the concrete results include:
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increased the speed of search
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improve personalized product suggestions
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increase user experience
The smooth operation of the entire system, coupled with the efficient search algorithm, allowed for efficient configuration of advertisements and suggested products, in accordance with the user's interests and data. Bitnoise's solution enabled the client to overcome the challenges of digitization and e-commerce, ultimately resulting in a more efficient and effective online sales platform.
Technologies and tools
